In Predictably Irrational (2008), Ariely explored the reasons why human beings frequently put aside common sense and why bad things often happen when they do. Here, in this equally entertaining and clever follow-up, Ariely shows us the other side of the irrationality coin: the beneficial outcomes and pleasant surprises that often arise from irrational behavior. Although pleasant should be taken as a relative term, since the outcomes are not necessarily pleasant for the person who was behaving irrationally. Take, for example, Thomas Edison’s obsession with DC current, and his irrational hatred of AC: trying to prove how dangerous AC was, he inadvertently—with his development of the electric chair—demonstrated to the world how powerful it could be. Ariely is an engaging and efficient writer, amusing us with stories about irrational behavior while staying away from needless technical terminology and bafflegab. Thought-provoking, entertaining, and smart: a winning combination.
I think this book sounds so interesting and so did my mother-in-law the Queen Bee so, being the devoted daughter-in-law that I am, I let her have first dibs! Here is her take...
Right from the beginning, in the introduction, author Dan Ariely tells you why he is an expert in irrationality. At age 18, a freak explosion caused severe burns on over 70% of his body..he was years in and out of hospitals with operations and infections. How does a person make sense of that? Well, I guess you try to find the upside.
Right from the beginning, in the introduction, author Dan Ariely tells you why he is an expert in irrationality. At age 18, a freak explosion caused severe burns on over 70% of his body..he was years in and out of hospitals with operations and infections. How does a person make sense of that? Well, I guess you try to find the upside.
And so this book, through research and personal experience, tries to explain why we choose the partners we do, why we choose to donate our money to individual sufferers rather than mass tragedies, why revenge is seemingly so sweet. I am always interested in books that can give me some insight into human behavior, not only to help me figure out how other people tick, but also to help me find my way in this life. What I found out from Ariely's research is that the answer may not be quite what you thought it might be. The answer may actually make no logical sense.
I enjoyed this book, I thought it was well written and thought provoking. Not exactly what I would call light-hearted summer reading, but when you are ready for something deeper, this is the book to buy.
Doesn't this sound so interesting? I can't wait to read it! Based on the Queen Bee's review I would say it is a hit for sure! You can pick up your copy today on Amazon...
Doesn't this sound so interesting? I can't wait to read it! Based on the Queen Bee's review I would say it is a hit for sure! You can pick up your copy today on Amazon...
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